A simple game ushers us into the world of entrepreneurship as a constant interplay between value and meaning.

In the word ladder game, allegedly invented by Lewis Carroll, one connects two initial words via a chain of successive words that differ only by one letter. For example, one can go from COLD to WARM through the following chain: COLD → CORD → CARD → WARD → WARM.

Through a chain of incremental steps, one enters new spaces of meaning. The game can be open-ended, continuing on to WARN→ BARN → BORN, etc. It can get even more interesting if we inter-mix languages or start making up words and meanings on the go.  

The game can be continuously re-invented by those who play it. But it nevertheless retains a thread of continuity that connects the past and future, taking it back to some starting words or old meaning.