Existing firms are also keen to pursue new opportunities; indeed, this is crucial for their long-term survival. But this process is a mixed bag for them. On the one hand, they have resources to devote to new endeavors. On the other hand, they have to ensure that entrepreneurial efforts within the firm are legitimate and do not clash with the firm’s short-term performance. In the series of papers below, we show that cross-functional collaboration and knowledge exchange are key for identifying and pursuing opportunities. But these processes are intertwined with other organizational structure and roles. As a consequence, only under certain organizational arrangements related to handling conflict, instilling trust and fairness, and allocating responsibilities does the firm reach its full innovation potential.